What’s SIPP?
SIPP(Shareware Improvement and Promotion Plan) is a comprehensive shareware service plan including 26 items ranging from the shareware UI design to SEO service. Join SIPP, you can achieve product higher quality boost, comprehensive suggestions on shareware planning, development, marketing and customer service provided by IconCool Team, one of the most professional providers with 10-year experience in shareware developing and marketing.
How will you make your shareware plan choice for an integrated process from the coming up
idea to development and marketing? Let’s list three options there maybe have:
Option 1: Your 2-3-programmer-team or even you have such a good command of all the related technology and information of the 26 services listed on SIPP that you can fulfill the whole plan by yourself.

Pros: Making study and accumulating experience for a long term, you and your shareware team will grow up as senior programmers, experts in shareware market analysis, SEO specialists, UI engineers as well as an excellent shareware design team to shoulder the whole plan for shareware development, marketing and customer service.

Cons: This is a more difficult and longer course beyond your original imagination. It has to take your team much more time to learn some knowledge irrelevant to their programming specialty at the cost of giving up centering their attention on remarkable programming skills. It can be predicted what the circumstance will be. Maybe your team is composed of 2-3 programmers, and even you are the only person who is in charge of everything in shareware design team; and your product has being sold for a while and you have fulfilled a complete shareware program plan. Could you please consult the 26 items of SIPP IconCool Team offers? Are there any further parts and more research to be improved in your shareware program? We are sincerely to give our suggestions on shareware improvement and promotion since the 10-year long shareware development and marketing experience endows us strong confidence.

Option 2: From a common program team to a professional integrated shareware team, the expansion needs recruiting market analyst, website engineer, image designer, SEO engineer and assistants.

Pros: It seems like that you have a complete structure of shareware team which should be equipped. Your team can engage in a whole shareware working chain independently.

Cons: The cost of human resources will be as several times as your original budget which could have supported the former team. More worse is that the new team cannot operate efficiently at once. What they need is time to coordinate and cooperate with each other, to learn some new techniques from scratch. For instance, none of the team is skilled and schemed in registration code sending system and web domain name design. In line with IconCool Team experience, you’d better not to take the risk unless you have operated shareware product for ten years or the annual sales amounted to over 1000,000 USD.

Option 3: Engage a professional shareware corporation for your shareware program. IconCool Team is one of your choices.

Pros: Just with a smaller sum of money and a shorter time run IconCool Team can bring you higher efficiency via their 10-year shareware experience.

Cons: Reasonable charges will be paid for SIPP, and you or your shareware team won’t become the shareware marketing expert. That’s because you or your shareware team will just focus on your core business—program development but not other unfamiliar skills.
What will you benefit from SIPP?
1. Boost product quality: As a ten-year shareware developer, IconCool Team helps you boost product quality. IconCool shareware experts customize package of services in line with the features your product embodies. Also, the experts give their professional suggestions and solutions on website design and software interface design. IconCool Team works hard to achieve the goal: your shareware will step on the high quality shareware stage.

2. Increase product foresight: IconCool Team offers comprehensive shareware marketing strategy using target key words to boost the rank in Yahoo, Google and MS Bing, which will increase product foresight in shareware market.

3. Cut cost: Most of IconCool team members come from China and India. They are not only abounding in rich experience but can offer excellent service. Because the wage level in developing countries is far lower than in developed countries, IconCool Team has power of cutting your business cost.

4. Enhance efficiency: Combining the help of 26 items of services SIPP provides and your professional development capability, you can fulfill the every step of shareware program process smoothly and efficiently. Please make a budget assessment on time and fund if your shareware team does the 26 items listed on SIPP.

5. Access for shareware resources: IconCool Team has accumulated rich shareware tools and resources in the course of ten years of shareware development. Such these tools and resources as customer service system, 500 software websites and SEO resources are available to you.

6. Upgrade product specialization degree: IconCool Team senior experts are ready to provide for your products with improvement strategy including product home site, PAD file, help file, installation package, registration code auto-sending system and so on. IconCool Team is looking forward to your shareware product being a representative in shareware field as IconCool Studio.

7. The last but not least, you will obtain much greater returns via SIPP.
What are the advantages IconCool Team bearing for your choice?
IconCool Team has been committed to software development for 15 years and created nearly 100 sets of software. The IconCool series of software can be found in 100,000 customers in 80 countries of the world. What returns to IconCool Team is reward of experience accumulation.

10-year of shareware development and marketing has cultivated a professional shareware service team--IconCool Team, who are capable of fulfilling such high quality product as IconCool Studio at high efficiency and prompting IconCool Studio to shareware market by means of skilled marketing experience at speed. Many shareware websites have made their good appraise on IconCool software. For more details, please refer to the following link: http://www.iconcool.com/award.htm.

IconCool Team has set the marketing on the Internet platform for ten years and accumulated huge amount of relevant data and resources such as 500 software websites and SEO resources. Under the guide of rich SEO experience, IconCool products rank on the top listing when you search them on Yahoo, MS Bing and Google applying such key words as icon creator, icon editor, XP icons, vista icons, graphic converter and so on.

Most of IconCool team members come from developing countries like China and India. They are not only abounding in rich experience but can offer excellent service. Most importantly the wage level in these countries is far lower than that of in developed countries. IconCool Team has power of cutting your business cost.
How to apply SIPP?
Step 1: You are free to choose any one or the overall services in SIPP in view of your own needs. Then, send your product info (including download link and website) and the SIPP service code (e.g. C1, K1, W2) to IconCool Team via SIPP Feedback form.

Step 2: IconCool experts customize a special service package for your product in accordance with the product characteristics and SIPP services you choose. It might be rounds of communication between us so that the experts can get good knowledge of your needs as well as you get the suggestions known well.

Step 3: Reach an agreement on SIPP schedule and charges and sign formal contract.

Step 4: Please pay a sum of advance charge before your SIPP starts.

Step 5: We will crate an account for you in SIPP service management system and you can log in SIPP service system to view progress conveniently.

Step 6: All the processes can be found in SIPP service management system. Each of SIPP item is an independent unit equipped with a chatting tool and service team, the former is called UnitBox and the latter UnitTeam.

Step 7: Every UnitTeam releases the unit plan and progress info on UnitBox in time so that you can see your SIPP progress. Also, you can view the website template or drawing drafts designed by IconCool experts and download relevant files for consultation. All your suggestions and advice will get timely response from UnitTeam. Moreover, you can directly send files to UnitTeam by UnitBox.

Step 8: The CEOBox is set for the resolution to some urgent and difficult questions beyond the right of UnitTeam. You can communicate with IconCool Team CEO when any special but important questions you have. CEOBox will represent all the words you put before IconCool Team CEO and the CEO will get the solution back to you directly.

Step 9: Please comment and assessment on the services that IconCool Team offers before full payment.

Step 10: IconCool Team will make a track for your product and offer after sales service with our sincerity. Some items of SIPP can be continued as long as you are satisfied with the previous services.

Compared to other shareware promotion services, SIPP represents above-mentioned work flows and management system which is founded on the ground of IconCool Team internal system in a long period.
What can SIPP offer?
Index Service Code Details
1 C1 Competitors analysis
We will provide a report about your competitors analysis to explain the main competitors you will have and their pricing and market position so that we can make certain your product orientation and pricing strategy.
2 A1 Ad strategy
We will come up with our suggestion for your Ad strategy by analysis of your product in similar products field and your competitors’ Ad status.
If you don’t have PPC Ad account in Yahoo or Google, we will create them for you and guide you to manage them. Besides, if you think that the Ad cost is too expensive for these two accounts and don’t intend to launch them right now. Then we will make a special Ad plan which will have good effect with low cost.
3 K1 Keywords strategy
Determine 2-3 main keywords and 3-6 supported keywords.
4 M1 Domain and sub-domain suggestion
Determine the main domain name according to product characters and keywords, and determine a sub-domain name for each keyword. (For this service, you must select K1 unit at same time).
5 W1 Website improvement or reconstruction
Based on K1 and M1 units, improve or reconstruct your main website and lay the foundation for S1 unit (It’s recommended that you select both K1, M1 units at same time).
6 W2 Sub sites construction
Based on K1,M1 and W1 units, we will construct website for each of your sub-domain, and this is used to lay foundation for S1 unit (It’s recommended that you select K1, M1, W1 at same time).
7 S1 SEO
Based on K1, M1, W1 and W2 units, this unit will be composed of three parts: 1. Making comprehensive SEO plan. 2. Optimizing all of your main and sub sites using our experience and techniques in SEO. 3. Coordinating and guide the implement of established SEO plan between this unit and other units (such as C2, S4, S5, W1, W2 etc.).
SEO is a complex and wide-range job, it needs expand to other units, and these units must cooperate effectively. (It’s recommended that you select K1, M1, W1, W2 at same time).
8 C2 Creation of legitimate "doorway" pages
In order to improve the visibility of your main website in Yahoo, Google and some other search engines. We will create a “Doorway” page for each of keywords. (It’s recommended that you select K1, M1, W1 at same time).
9 S2 Submit your product to famous shareware sites
Submit your shareware products to Download.com, Snapfile.com, Tucows.com and some other important shareware sites. And we will make a submission plan to these sites for you such as the way your shareware product will be listed in Premium or Basic level on Download.com, or quick submission to Tucows.com with extra expense and so on.
10 S3 Submit to 500 shareware sites
Our UnitTeam will submit your products to 500 shareware sites by hand. We spent a long time to search and collect these sites and our UnitTeam are always keep tracking of them to ensure these sites are effective. (It’s recommended that you select P1 at same time).
11 S4 Submit your website(s) to major search engines (by hand)
This is first and foremost step in SEO. Our UnitTeam will submit your website(s) by hand to Yahoo, Google, MS Bing and other major search engines.
12 S5 Submit your website(s) to directories and link sites
We will use a kind of automated submission system to submit your website(s), sub sites and "doorway" pages to millions of directories and link sites.
13 H1 Improve or reconstruct your Help file
We can improve or reconstruct your Help file for your shareware product. It can be either CHM system or HTML-based online Help system.
14 I1 Improve or reconstruct the Installation package
We will improve or reconstruct the installation package for your shareware product. Here we recommend Wise as your professional installation package system. We will make the completed installation package like IconCool Studio. If you need, our UnitTeam will design creative images for your installation dialog box.
15 P1 Improve or create your PAD file
As well known, PAD file takes important part in shareware marketing. Even if you don’t have an integrated and professional PAD file, then S2 and S3 units can not be finished. Your whole marketing plan will stop halfway. In this unit, we will combine our experience with S1 unit to improve or create your PAD file.
16 U1 Interface improvement
Do you want an elegant and professional user interface like IconCool Studio? Then please choose this service unit, we can redesign your main user interface, which requires you to make your software more changes. Of course, we can only provide decorated plan and design for Flash Screen and maintain your main interface unchanged.
17 F1 Function plan and proposal
We have a lot of experts who have long-term experience in shareware development and marketing, they will give professional proposal about function and application layer for your shareware products, such as divide the main interface functional area and set the menu options. (It’s recommended that you select U1 at same time.).
18 C2 Customer management service system
It’s a set of effective tools which have been used for a long time by us. It can automatically import order data from Regsoft, Shareit, Regnow, Paypal into SQL database to generate your customer data. It can let you conveniently manage your customer service and customer data.
19 H2 Website and HOST download service
We hired several of dedicated servers, so we have enough space can be rented. We also can provide Host service for your website and trial version installation package, if you have selected numbers of other service units, we will consider providing this service for free.
20 H3 HOST plan and proposal
Our experienced engineers will assist you to set down or improve your Host plan in accordance with the characters of your website and products. For example, they will give your suggestion for which one is your best choice among dedicated server, VPS or shared hosting.
21 R1 Registration strategy
Our experts have long-term experience in shareware development, and they will assist you to set down or improve your registration strategy, such as make plan for your registration mechanism and improve your registration code arithmetic and so on.
22 R2 Establish the mechanism of automat sending registration code
If you use online ordering system, we will assist you to establish the mechanism of automat sending registration code. This can let you customers immediately get the registration code and related information once they submit their order online. Our experienced engineer will assist you to compile the automatic generated tool for registration code which can be supported by online ordering system. And will let you know how to automatically send your product registration code through automatic generated tool under online ordering system; How to combine the online ordering system with your registration strategy. (It’s recommended that select R1 at same time).
23 A2 Anti-piracy strategy
Cracked version, piracy and illegitimate registration are hated by all shareware developers. Our experts have the relevant experience and will help you to set up entire mechanism of anti illegitimate registration and cracked version including how to embed anti cracked mechanism while programming; how to generate anti cracked encrypt file; how to make us of your mechanism of user registration for anti-illegal registration and etc. (It’s recommended that you select R1, R2, U2 at same time).
24 U2 Upgrading strategy
Almost every shareware developers promise the free upgrade for their users. So the upgrade strategy is thought as one of the marketing strategy. We will help you make a reasonable upgrade strategy, and we will combine it with the strategy of registration as well as anti piracy to think of. (It’s recommended that you select R1, R2, and A2 at same time).
25 T1 Software testing
Any perfect internal tests can’t guarantee your perfect product quality. In order to let your product quality can stand the test of market, an external professional test is necessary. In this unit, our testing expert will carry out a series of tests on your product, after that a detailed test report and our suggestion will be sent to you.
26 S6 Outsourcing customer service
Now we are constructing a supported system for outsourcing shareware customer service outsource which is similar to "Call Center". If you think it can reduce your cost once you give the customer service outsource to us, then please select this unit.
27 J1 Join in our shareware sites
We are going to build a shareware download site on basis of customers shareware products and all of your products will be submitted to there for free.
What are the differences between SIPP and other shareware promotion services?
1. The concept of “Shareware Improvement” firstly advocated in SIPP covers the entire shareware working chain starting from origination to development and marketing with the excess of “Promotion” in marketing strategy, which marks the remarkable distinction compared to other shareware promotion services.

2. IconCool Team opened its software development business in 1994 and shareware services in 1999. As a successful shareware developer, IconCool team has the best knowledge of shareware services and practical experience so that IconCool experts learn well about what you need and not need.

3. Most of IconCool team members come from developing countries like China and India. They are not only abounding in rich experience but can offer excellent service. Because the wage level in these countries is far lower than that of in developed countries, IconCool Team has power of cutting your business cost.

4. Compared to other shareware promotion services, SIPP represents experienced working chain and management system which is founded on the ground of IconCool Team internal system in a long period.

5. SIPP also presents some special services tools handled only by IconCool Team internal workers using for shareware development and marketing. Out of these tools, customer service system achieves the after service function by importing automatically your order data on such digital order platforms as Regsoft, ShareIt and Regnow to your SQL database and keeping it as customer data for the convenience of after sales service.

If you have interest in our service, plesse contact us.

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